Digital Marketing
A web site on the Internet is nothing more than an advertisement in a huge directory of the worldwide web. The chances of getting visitors to your site are slim, if, you do not market your site properly. This is where Internet Marketing comes in. We use the tools like search engines, meta tags, mailing lists, news groups, banner adverts. etc., to successfully market your site to the desired groups or target audience. We register your site with over a 1000 search engines world wide. Some sites need to be marketed in certain regions only and this requires registration in country specific search engines (e.g., Yahoo – USA, AltaVista – Europe etc.) Our marketing takes into consideration the clients Internet goals and we develop a plan that would successfully promote the site to the target audience or country.
When it comes to promoting your web site, we recognize that each business and each organization is unique. Depending on your objectives, we develop a site promotion plan, which usually includes:
- Assisting you in developing a list of keywords and key phrases that your potential prospect might be using.
- Review of any offline traditional marketing tools such as direct mail and print advertising currently used by you.
- Analysis of competing sites, if any.
- List ItemResearch and popularity analysis of target keyword phrases.
- Site traffic measurement and expectations.
- Content analysis and changes to the pages to improve Search engine rankings based on the target keywords.
- Development/enhancements of meta tags used within the site (meta tags are used by Search Engine robots).
- Submission of the site to various Search Engines and Directories that accept free submissions.
- Research and recommendations, including a budget estimate for other fee based Search engines.
- Periodic follow ups to ensure that visibility is maintained and to do resubmissions if needed.
